The Platform is a project in Loughborough Junction that enables local people with ideas to test trade in the area for free.
We felt the project was really inspiring and encouraged self expression which is in line with how we at Crazivity do things. As such The Platform seemed the perfect name for the location and the ability for people to showcase their passions and take the steps to make positive change. This was confirmed after some user testing of the name and of course the green light to develop the identity further.
Ran by Meanwhile Space and funded by JP Morgan, we were commissioned to produce:
- The brand name
- Visual identity
- Brand guidelines